BANK OF GREECE

BANK OF GREECE

BANK OF GREECE

2000-2002: Information Campaign for the introduction of euro as the new currency

In cooperation with the international network of Publicis Consultants, ANTENNA Communication Consultants implemented the media relations, the publicity and the public relations actions of the Information Campaign for the launch of the euro in Greece. Also, our company supported the European Central Bank (ECB) and the Bank of Greece in the implementation of the information program for the official Euro-Partners, organizations, business associations, etc., for the smooth transition from the drachma to the euro and supported the projects: “Become a Euro Star” and “Painting the Euro-Euro City Tour”.

The main services that ANTENNA provided, were the following:

Press Conference (05.09.2001)
Euro 2002 Information Conference (17.10.2001)
Become a Euro Star
Painting the Euro-Euro City Tour

In addition to our support for the implementation of the above projects, ANTENNA Communication Consultants also carried out the following:

The creation of a Media mailing list and the shipment of Press Kits with information material about the security features of euro banknotes and coins. The Press Kits were sent at regular timings from one year before the introduction of the Euro as a new currency (Day €-365) until January 1, 2002, the day of introduction (Day €). So, the Press kits were marked €-200, €-100, etc.

Supporting the European Central Bank and the Bank of Greece in the information program of the official Euro-Partners, organizations, institutions, business associations, etc., of the Euro 2002 Information Campaign. ANTENNA carried out research for the compilation of the list of official Euro-Partners in Greece. Also, our company provided support in sending the information material to the Euro-Partners.

Supporting the Campaign’s Press Office in Greece throughout its entire operation (media research and preparation of journalists’ lists, keeping up-to-date contact information with the Media, sending information materials and questionnaires etc.).

Congratulatory letters and emails

The Information Campaign for the introduction of the Euro lasted 27 months (from 2000 to the first months of 2002) with very good results, considering its complexity and the fact that it involved the entire public in Greece and the rest of the Eurozone countries. For its work during the campaign our company received a letter of congratulation from the Director of the ECB Information Campaign, Mr. Joao de Almeida.

After the end of the campaign, the Director of the International Network of PUBLICIS CONSULTANTS, Mr. Seth Goldschlager, sent our company a thanking letter highlighting our role in the successful outcome of the campaign and underlining the very positive impressions of our work both from the European Central Bank as well as from the Bank of Greece.

Also, after the end of each project of the Information Campaign and the receipt by Publicis Consultants of the publicity evaluation reports and press books, our company received many congratulatory emails, of which we quote the following:

To: Michail Lavetzis, Antenna
Date: October 2, 2001

Thanks, Michail, for the press book on the national press conference. The results are outstanding! Congratulations!
Would you have another copy which we can share with the European Central Bank in Frankfurt?

Seth Goldschlager , Director Publicis Consultants
To: Michail Lavetzis, Antenna
Date: October 2, 2001

Dear Michail,
Many thanks for your impressive press book from the national press conference of September 5th.
It shows that the conference was indeed a great success!
I will bring it with me to Paris to show it to my colleagues there.
Thanks for all your professional work that you are providing the Bank of Greece and us.

Susanne Langemeyer, Project manager, Publicis Consultants

More posts

2024-10-01T10:03:14+03:0024 September 2024|Work Cases|

Share This Story, Choose Your Platform!

FacebookXLinkedInPinterest

Copyright © 2026 Designed by Icop | Cookies | Privacy

Press Conference to present the euro banknotes as well as the Euro Information Campaign

The Press Conference was held on September 5, 2001, at the Bank of Greece and the first presentation to the Greek journalists of the Euro banknotes and their security features was made by the then Governor of the Bank of Greece Mr. Loukas Papademos and Bank’s executives. ANTENNA Communication Consultants prepared the Press Conference Programme in which it described the objectives of the event, the Media that should be invited, the Press Conference agenda, the presentations, the materials of the Press Kit, as well as the description of all preparation tasks with timetable and the allocation of competences. Other tasks carried out by ANTENNA, were: the preparation of the list of invited journalists; the follow-up; the operation of a Press Office during the Press Conference; the collection of all relevant publicity (clippings, TV and Radio references); the publicity evaluation report.
More than 80 journalists attended the Press Conference and the publicity exceeded all expectations. ANTENNA received congratulations from Publicis and the Bank of Greece for the publicity results.

Euro 2002 Information Conference

The Information Conference was held at the Bank of Greece on October 17, 2001, with the main speakers being the first President of the European Central Bank (ECB), Mr. Willem Duisenberg (delivering his speech in the photo below), the then Governor of the Bank of Greece Mr. Loukas Papademos and the then Minister of National Economy and Finance Mr. Giannos Papantoniou. The participants’ list included the Governors and Managing Directors of the Greek Banks, the representatives of the country’s business and economic entities/organizations (Hellenic Federation of Enterprises, Hellenic Chamber of Commerce & Industry, Hellenic Hotels Federation etc.), consumer organizations, journalists and many others.

ANTENNA compiled a list of the representatives of the 300 most important Greek companies and their organizations as well as selected journalists from all Media, to be invited to the Information Conference. ANTENNA also took care of the invitations, follow-up, the event’s hosting service and the operation of a Press office for the journalists etc. We have organised Press interviews of the ECB project director, Mr. Joao de Almeida and the project manager of Publicis, Mr. R. van Buuren with Greek and foreign Media (e.g. Herald Tribune). Our team collected all relevant clippings and the radio-TV references, created Press Books and the evaluation report of the event’s publicity and took part in all event’s preparation work and coordination meetings.

More than 60 journalists participated in the Information Conference, more than 50 press articles were published, and there were numerous references on the radio and television stations. Six interviews of Mr. Almeida and Mr. van Buuren were also published. ANTENNA received congratulatory letters from both ECB and Publicis Consultants regarding its successful work.

Supporting the ECB and Bank of Greece for the competition “Become a Euro Star”

This competition was held in all Eurozone countries and involved children aged 8-12. For those children who answered the questions of the competition correctly, a double draw was held: From the ECB for the answers sent via the Internet and from the Bank of Greece for the children who sent their answers in another way (by post, etc.). The two winners from each country travelled to the ECB in Frankfurt where they received a complete collector’s set of euro banknotes in special packaging, a laptop and souvenirs for their class.

ANTENNA organized all Media Relations actions (creation of a Media-journalists list for the press releases, sending the press releases as well as monitoring and evaluating the publicity and creating the press books).

Supporting the project “Painting the Euro-Euro City Tour”

Since the autumn of 1999, artists and children from all countries of the Eurozone have painted more than 1,000 oversized effigies of euro coins. In Greece, this artistic event took place in “Technopolis-Gazi”. The 20 painting works created by Greek artists and children and a selection of 90 additional painting works from other Eurozone countries were exhibited mainly in the outdoor spaces of Zappeio Megaro and Syntagma metro station. On December 10, 2001, the Bank of Greece organized an auction with all the proceeds supporting children with cancer in Greece.

ANTENNA supported all aspects of this activity (painting of 20 oversized effigies of euro by Greek artists and children, paintings exhibition-Euro City Tour and the auction) by implementing a Media Relations-publicity programme. The publicity results exceeded expectations with full coverage from the daily and weekly press, various magazines as well as the radio and television networks.

We create our clients’ public image and our clients create our own

Contact

Contact Number
+30 2109029005
Adress
Rodopis 11, Glyfada (Athens), 16675
Email
info@antennacom.gr
antenna@otenet.gr

info-4

Συναινώ στην επεξεργασία (συλλογή, καταχώρηση, οργάνωση, καταγραφή, διάρθρωση, προσαρμογή, ανάκτηση, αναζήτηση πληροφοριών, αποθήκευση, επεξεργασία, διατήρηση, συσχέτιση ή συνδυασμός, συμπλήρωση, αλλαγή, διόρθωση, διαγραφή) των προσωπικών μου δεδομένων σύμφωνα με τον Γενικό Κανονισμό Προστασίας Δεδομένων 679/2016/ΕΕ, τα οποία σας παραχωρώ ανωτέρω προς επεξεργασία και χρήση στην έκταση και για το σκοπό που αναφέρω με το αίτημά μου και με στόχο την εξυπηρέτησή μου. Επίσης, έχω λάβει γνώση ότι οι πληροφορίες μου και τα προσωπικά δεδομένα μου που παρέχω μέσω αυτού του ιστότοπου συλλέγονται και υποβάλλονται σε επεξεργασία για το σκοπό της μεταξύ μας επικοινωνίας και συναινώ ανεπιφύλακτα να τηρείται αρχείο της αλληλογραφίας μας και των προσωπικών δεδομένων μου στην εταιρεία σας έχοντας λάβει γνώση της Πολιτικής Απορρήτου της εταιρείας σας.

Go to Top